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10 WAYS TO IMPROVE YOUR MANAGEMENT SKILLS

1. Define your vision and broadcast it. In the old management format, subordinates were paid to execute and not to think. We know this structure doesn’t work, especially if you have talented employees.

In order to engage your team to deliver the best to their abilities, you need to have a clear vision of your company’s reason to be. What is the purpose of your company? What impact do you want to have and on whom? How do you want to change the world? These are the questions you need to answer and broadcast to your team before they can engage.

Make sure your vision is clear and concise.

Tips:

  • Have a meeting and share your vision.
  • Send an e-mail after your meeting.
  • Write your vision and post it in places where everyone can see it on a regular basis.

2. Get personal to get engagement. Defining your vision is great, but it is not enough to engage your team to commit to it. Do you know what your team wants? Do you know what motivates them? If you don’t, you will need to find out.

When you find out what your team wants, you can transmit to them the possibilities that will trigger their engagement to your vision. Steve Radcliffe called this “Spirit Energy.”

When you connect your vision to the possibilities, your employees’ level of engagement will be far more meaningful and powerful.

Tips:

  • Organize a brainstorming meeting and also one-on-one meetings.
  • Connect possibilities to their desires.
  • Engage your team by asking for their input and to share their ideas.
  • Make them feel part of journey to success.

3. Recognize the power of influence through personal branding. What is personal branding? Personal branding is the image or impression in the mind of others about you, your team, or your company. Good personal branding gives you the power of influence. If you are great at what you do and you look the part, people won’t doubt you.
Look at yourself in the mirror and think about the image or impression you want to project. Is it good? Do the same thing for your team and, on a bigger scale, for your company. Have a clear vision of the image you and your team want to project, and communicate this to them.

Tips:

  • Set a clear company dress code to ensure consistency across the team.
  • If you want to project passion and creativity, wear colors such as red, bright blues, yellow.
  • If you want to project trust and authority, wear black, blue, and grey.

4. Maintain great communication. Do you sometimes feel you communicate too much or not enough? Are you always 100 percent sure the message is crystal clear among your team?

Well, the secret to great communication is to communicate well and often.

“Well” entails creating a culture in which your employees can share common goals and work with you to meet them. This boosts their engagement (spirit energy). Ask your team questions and invite them to do the same. This allows you to evaluate if they are confused and if you need to review how the information is transmitted.

“Often” entails having regular meetings or catch-ups; they don’t have to be long and tedious.

Tips:

  • Use verbal communication to engage your team.
  • Use written communication to reinforce your vision, your goals, and their possibilities.

5. Understand the power of gratitude. Have you ever worked in a company where the salary or the job was not that amazing, but you stayed because you simply loved your manager?

Now think about the best managers you ever had the chance to work with. What did they have in common? Gratitude.

People often underestimate the power of gratitude. Saying, “Thank you” or “Well done,” to an employee who successfully completed a task is a powerful motivator—even better than money.

Before you became a manager, how did you feel when your manager told you, “Well done”? It made you feel great and wanting to do even better and not disappoint them, right?

Publicly acknowledging the contributions of your employees is even better. So don’t be afraid to praise how great your team is to the company, prospects, and your clients.

Tip:

  • Make it a habit to say, “Thank you.”

6. Make work more fun. So what can we learn from the two most successful companies in the world: Google and Facebook? They make work a fun place. I’m sure, like me, you would like to know what it feels like to work for Facebook and Google. They seem to have so much fun.

When you enjoy working for the company and/or the people you work with, you are most likely to stay. However, it’s important to find the right balance so employees can stay engaged with your vision. If your team enjoy themselves, and what they do, they will be more motivated to move mountains with you.

Tip:

  • Lighten up! Have a laugh at work and encourage your team to enjoy themselves. We all have to go to work each day, but there’s no reason it shouldn’t be enjoyable.

7. Learn how to make your top-performing employees stay. Every year, thousands of companies lose their most talented employees to their competitors. The cost of recruiting talented employees is high. So how can you make them stay?

Tips:

  • Pay them what they deserve. This is the most common and basic issue you can resolve. Look at the salary offer on the market and what your competitors offer for this job. Be as competitive as possible.
  • Challenge them. Successful employees are successful because they always like to do more by pushing themselves. If their current tasks become non-challenging, they won’t waste their time. So give them new challenges to push their limits: Train them in different areas of the business and/or find a new challenging task they can tackle.
  • Communicate a clear company vision. A dysfunctional company vision creates a lack of transparency and engagement. Top-performing employees want to feel that they’re making a difference in the company as a whole. If they can’t see the benefits of their contributions, you won’t retain them. Ensure company vision is clear.

8. Handle toxic employees.

Tips:

  • Schedule one-on-one meetings to identify the source of their discontent. This will allow you to find out if the source of their behavior is personal or professional.
  • Schedule one-on-one meetings with the other members of your team to evaluate the situation from a different angle. Ask them open, honest, and direct questions.
  • Use the information you gather to develop the best plan of action.
  • Arrange a meeting with the employees concerned to set limits on their behavior. If it is a personal matter, provide useful advice to help them resolve their personal issues. If it is a professional matter, evaluate and agree together how this can be resolved.
  • Follow up regularly until the problem is completely resolved
  • The last option might be to let them go.

9. Admit your mistakes. It can make you a better manager. A true leader always has humility. It brings you closer to the people. By earning the respect of your team, you build your strength and their loyalty to you.

  • Admitting your mistakes also makes you a stronger leader. Why? Like anyone, you make mistakes, but you move forward either by coming up with solutions or asking your team for suggestions.
  • Admitting your mistakes shows strength of character and influences your team members to do the same.

Tip:

  • Lead by example. Don’t cover up mistakes. Simply admit when you are wrong and act on it.

10. Learn how to manage former co-workers.

Tips:

  • Arrange a group meeting and one-to-one meetings to start reshaping your relationship. Discuss how your role and responsibilities have changed and how it will benefit them, too.
  • Empower your team. You won’t have all the wisdom or answers for all situations. Let them know you are open to ideas and input. They will be more engaged and committed if you welcome their suggestions and show them gratitude.
  • Stay yourself. Your role is different, but don’t try to be someone you are not. If they liked you before your role changed, use it to maintain good relationships with your team, diffuse tense situations, and improve productivity

91 Core Communication Skills

  1. Verbal Communication
  2. Visual Communication
    Communicating information and emotion visually.
  3. Interpersonal Skills
  4. Emotional Intelligence
    Perceiving and using emotions to achieve desired outcomes.
  5. Influencing
    Applying the art of persuasion.
  6. Business Communication

Verbal Communication

  1. Conversation
  2. Articulate Speech
  3. Ability to Simplify Complex Ideas
  4. Public Speaking
    The ability to influence an audience.
  5. Presentations
  6. Storytelling
  7. Using Humor & Wit
    Applying humor to achieve business results.

 

  1. Effective Word Choice
  2. Plain Language (Clear Word Choice That Avoids Jargon)
  3. Mental Sharpness and Inventiveness

 

  1. Control of the Voice (Intonation & Inflection)
  2. Speaking Rhythm
  3. Self-presentation
  4. Developing a Relationship With an Audience
  5. Active Silence
    Strategic use of silence to communicate.
  6. Active Listening
  7. Providing continuous feedback to improve your comprehension and show that you’re listening.
  8. Selective Listening
    Listening by summarizing and filtering (arguably a bad habit).
  9. Critical Questioning
    validates relevance, assumptions and evidence with effective questions.
  10. Language Ability
  11. Targeted Communication (Tailoring Your Message To Your Audience)

Visual Communication

  1. Visual Presentation (e.g. Effective Slides)
  2. Body Language & Facial Expressions
  3. Eye Contact
    A fundamental aspect of communication in every culture.
  4. Gestures
  5. Posture
  6. Stage Presence (Public Speaking)
  7. Artistic Sense
  8. Visual Communication Design
  9. Graphic Design
  10. Web Design
  11. Drawing
  12. Typography
  13. Effective Use of Visual Aids
  14. Fashion Sense

 

Interpersonal Skills

  1. Social Intelligence
  2. Greetings
  3. Introductions
  4. Making Good First Impressions
  5. Establishing Rapport
  6. Building Trust
  7. Developing Interpersonal Relationships

Emotional Intelligence

  1. Perceiving Emotions
  2. Understanding Emotions
  3. Ability to Analyze Your Own Emotions
  4. Self Control (Emotions)
  5. Empathy
  6. Observing & AnalyzingParaphrasing
  7. Understanding of Barriers to Communication (e.g. Information Overload)
  8. Disability Awareness
  9. Cultural Competence
  10. Attunement to Social Norms
  11. Self-esteem
  12. Open to Criticism
  13. Sense of Humor
  14. Using Emotions

Influencing

  1. Persuasion
  2. Reasoning
  3. Negotiation
  4. Reaching beneficial agreements.
  5. Motivating
  6. Inspiring
  7. Debating
  8. Providing Feedback
  9. Collaborating

Business Communication

  1. Public Relations
  2. Selling
  3. Marketing Communications
  4. Advertising
  5. Publicity
  6. Community Engagement
  7. Technical Communication
  8. Executive Communication (e.g. Executive Summaries)
  9. Crisis Communication
  10. Interviewing
  11. Customer Service
  12. Customer Relationships
  13. Leadership
    Setting direction and influencing people to follow.
  14. Team Building
  15. Engaging Employees
  16. Coaching
  17. Mentoring
  18. Training
  19. Conflict Resolution
  20. Office Politics
  21. Business Etiquette

These 87 skills are commonly associated with effective public speaking.

These 89 skills are commonly associated with effective public speaking.

Core Public Speaking Skills

  1. Persuasion
    2. Speaking Skills
    3. Delivery
    4. Visual Communication
    5. Interpersonal Skills
    6. Personal Skills
  2. Influencing
    8. Motivating
    9. Networking (Before and After Speaking)
    10. Establishing Authority
    11. Being Interesting
    12. Inspiring An Audience
    13. Using Emotions
    14. Informing
    15. Humor
    16. Eloquence
    17. Developing a Relationship With An Audience
    18. Building Rapport With An Audience
    19. Empathizing
    20. Debate
    21. Listening
    22. Answering Questions
    23. Crowd Psychology
    24. Propaganda
    25. Appealing to Group Narcissism (e.g. Chicago is my favorite town!)
    26. Delivering a Call to Action
    27. Building An Effective Argument
    28. Drilling a Message

Speaking Skills

  1. Vocabulary
    30. Effective Word Choice
    31. Plain Speaking
    32. Speech writing
    33. Storytelling
    34. Analogies
    35. Slogans
    36. Language Proficiency
    37. Developing a Vision
    38. Effective Argument

Delivery

  1. Fashion and Look
    40. Inflection of the Voice
    41. Intonation
    42. Body Language
    43. Facial Expressions
    44. Eye Contact
    45. Stage Presence
    46. Effect Use of 3D space (e.g. walking around)
    47. Use of Props
    48. Capturing and Maintaining Attention
    49. Building Tension and Suspense

Visual Communication

  1. Design Sense
    51. Developing Presentations
    52. Designing Graphics
    53. Drawing
    54. Effective Use of a Whiteboard
    55. Simplifying Complex Ideas With Visual Representations

Technical Skills

  1. Effective Use of Microphone and Sound System
    57. Using Visual Display Technologies
    58. Time Management

Interpersonal Skills

  1. Reading Mood and Emotions
    60. Dealing with Difficult People
    61. Resolving Conflict
    62. Facilitating Conversations
    63. Making Good First Impressions
    64. Building Relationships of Trust
    65. Greetings
    66. Politics
    67. Diplomacy
    68. Cultural Competence
    69. Atonement to Social Norms
    70. Collaborating

Personal Skills

  1. Personal Courage
    72. Intelligence
    73. Emotional Intelligence
    74. Managing Stress
    75. Taking Criticism
    76. Self Awareness
    77. Self Control
    78. Adaptability
    79. Assertiveness
    80. Resilience
    81. Self Assessment
    82. Friendliness
    83. Enthusiasm
    84. Willingness to Stand Out From a Crowd
    85. Charisma
    86. Quick-wittiness
    87. Ethics

The Triangle of Sales Success

Many managers and sales managers believe that solid product knowledge is the foundation of sales success. To sell well, the theory goes, salespeople need to develop a detailed knowledge of their product, their markets, and their customers.

It’s a useful theory, but if knowledge alone were enough to succeed in selling, engineers would be the best salespeople. And they aren’t! Many sales trainers believe that to succeed in sales, salespeople need more than knowledge:

I’ve found that they need to develop professional skills such as prospecting skills, listening skills, presentation skills, negotiation skills, closing skills, and follow-up skills. It’s true, professional skills help close more sales. But experience tells us that there are many salespeople who are very knowledgeable and highly skilled yet never break sales records.

If knowledge and skills together still are not enough to create success in selling, what’s missing?

Motivation is the third leg in the triangle of success. It is the desire to win, the ability to bounce back after a setback, and the ability to maintain a positive outlook in the face of adversity.

The goal of a successful sales manager is to help each salesperson on the team to expand the triangle of success. If you are a sales manager, think of your salespeople.

How would you rate them on a scale from one to ten, with ten being the highest level of knowledge, skills, and motivation?

Are your salespeople threes, fives, or tens?

In the ideal situation, all salespeople would be tens. Ideally, they are all well-trained, knowledgeable, and motivated.

  • In reality, many of them don’t keep up with product knowledge.
  • In reality, many may use skills and techniques that are outdated, wondering why they don’t get better results.
  • In reality, many may boast that they are bent on winning, yet in private they admit feeling overwhelmed to the point that they are unable to put in an eight-hour day.

After a sober reality check, let’s take a look at the future. If your salespeople are fives today, and they were fives last year, how do you expect them to increase sales next year? If your salespeople are average, your sales results are likely to remain average.

Now, let’s take a look at your prospects. Would you call them average or above average in terms of education, skills, and motivation? If your salespeople are calling on high-level decision makers who control important budgets, then these clients are tens, not fives. What will happen when a salesperson that you know is a five calls on a customer that you know is a ten? Right! No sale. Tens like to buy from tens. Just getting an appointment with a ten seems like an insurmountable challenge to a five.

Finally, take a look at your competition. What will happen to your market share if your competitors train, educate, and motivate their salespeople to be tens? Guess who will be winning clients and who will be losing clients? The answer is obvious: A sales force with more knowledge, with better skills, and with a higher level of motivation is destined to win.

 

8 steps to a successful content marketing strategy

Step 1. In-depth research: Does your content fill a void your ideal customer faces?

Research includes studying your competitors and understanding the market and your ideal customer’s problems. Create content your customers demand instead of writing about what you think the readers want. The worst kind of content marketing starts with companies focused on showing how great their product or service is, instead of filling a void or addressing a clearly defined pain point.

The most effective content is never about your company, your products or yourself. Instead, it starts with acknowledging a pain point and the best ways to solve it (including your solution). Putting your customers’ needs above your own builds trust.

The folks at Buffer come up with in-depth research on every topic that they write about. Belle Beth Cooper, their earliest content creator, shows how to research efficiently in this article “How We Research: A Look Inside the Buffer Blog Process”.

 

 

Step 2. A strong headline: A headline either draws in readers or pushes them away

As per Copy blogger, eight out of 10 people will read your headline. Two out of 10 will read the rest of what you wrote.

Use the ‘four-Us’ approach to write clickable headlines:

  • Make the headline useful to the reader —The Science Of Viral Content: Which Emotions Make Us Share?
  • Include a sense of urgency for the reader —Are You Losing Sales By Giving Customers Too Many Choices?
  • The headline should convey the benefit in a unique way –How I Generated 197,013 Visitors A Month Without Spending A Dollar On Ads.
  • Using all this to craft an ultra-specific headline —10 Statistics Traps in A/B Testing: The Ultimate Guide for Optimizers.

Make the headline useful to the reader by telling them what’s in it for them. It should raise the reader’s curiosity to click. To make it search-engine friendly, the length should be fewer than 70 characters (half a tweet). While there are many formulas for writing the perfect headline, A/B test each version of the title to know which one works best for you.

In a case study by Unbounded, a website tested three headlines. The winning headline boosted conversions by 41 percent.

 

 

Step 3. Effective call to action (CTA): Does your call to action convince the visitor to take immediate action?

The most effective call to action helps the customer discover the next step in your content campaign. This can include a free product trial, entertaining video, in-person consultation or enrolling for a webinar.

The more value your content strategy delivers, the more likely your ideal customer is to engage and do business with you. Can you offer them a free sample or a discount on the product? Once you know the lifetime value of your buyers, you’ll realize that it’s not the first sale, but the regular sales you’re after.

Base camp, a project management tool, showed the number of projects completed and number of companies using it to stand out. Also, the 60-day trial period eliminated further doubts.

 

 

Step 4. Multiple content formats:Use multiple content formats to lead the visitor to your products and services.

The following types of content formats generate more targeted leads.

  • Guides: Detailed how-to guides position you as an expert in your field. Long posts appear on Google when long-tail keywords are searched. Solve a real problem your audience faces with the detailed how-to guide.

Neil Patel, the founder of Crazy Egg, Hello Bar, and KISS metrics writes some of the best how-to guides. The detailed pieces of content have visual flair.

 

  • Listicles: People are busy; they’d appreciate if you pull up a comprehensive list of all the resources to help them make more informed decisions. Create a list that fills a need or solves a problem and make it skimmable since often it is skimmed and not read.

 

  • Case studies: Include storytelling in case studies to connect with your audience. Set up the world and how the problem negatively impacts the customer’s life. Confront her with various solutions. In the final stage, demonstrate how your company offers a life- changing solution. Talk about both success and failure. Remember, the story is about them while your product is a small part of the journey.

This case study by Neil Patel on how he helped Timothy Sykes grow his revenues to $15 million shows the problem, strategies, and the result along with a call to action.

  • Personal stories: Stories such as personal essays, opinions, and inspirational tales engage and inspire your audience on an emotional level. Be vulnerable for others to disagree with or criticize.

Here’s a touching personal story, For Jessica, by writer Jennifer Lawler.

 

 

Step 5. Visual content: Visual content is engaging, memorable, and effective as it helps the audience process, comprehend, and retain more information rapidly.

Different audiences prefer consuming content in different visual forms. Repurposing content in a visual format increases the life of the content and gives more bang for your buck.

These are some proven visual content types you can use:

  • Slides: Break down complex information into easily digestible slides on Slide Share, which has more than 60 million unique visitors. Tell your stories using compelling visuals and include a call to action to maximize the effectiveness of your presentation.
  • Info graphics: Info graphics get3X times more likes and shares on social media compared to other types of content. Try to limit the statistics to 10–12 focused on a single topic with the length of the info graphic not more than 8,000 pixels. Anything more than this might result in a jumbled mix of facts and figures.
  • Videos: Video content has been themost engaging and interactive kind till date. Create videos with high quality content to engage the viewer. Push and promote them across all possible channels to the point that they go viral.

 

 

 

Step 6. Guest blogging: This strategy builds brand awareness, establishes your authority, and improves search rankings.

Buffer used guest blogging to go from 0–10,000 customers in nine months. The benefits of guest blogging include:

  • Attracts attention of clients looking for similar services.
  • Combining guest posting with on-site content strategy leads to better SEO, more traffic, and greater conversions in a short time period.
  • Building relationships to extend the guest posting to your clients, thereby extending their reach.

To grow your reputation quickly among the relevant audience, share your insights on both larger general sites and smaller niche websites. Reach out to a new audience, get established as a thought leader, and gain high quality back links.

 

 

Step 7. Tracking the key performance indicators (KPI): Only 21 percent marketers are successful at tracking the ROI of their content marketing.

While every business has different KPIs, identify those relevant to your business before starting the content marketing campaign. The key performance indicators to measure the success of your content marketing are:

  • Measuring traffic: Unique visitors, page views, total back links, and source of traffic.
  • Measuring engagement: Bounce rate, new vs returning visitors, time spent on website, shares by content type, and number of comments.
  • Measuring conversions: Opt-in rates, click-through rates, number of leads, and ROI.

When starting a new campaign, track the traffic. Once the visitor numbers go up, start measuring the content engagement rate. After building a set of loyal readers who engage with your content regularly, focus on measuring the conversion rates and ultimately the ROI of your campaign.

 

 

Step 8. Content promotion: Even the most amazing piece of content is as effective as the target audience engaging with it. It takes more than simply publishing the post to have your content be seen and shared by the right audience.

Here are the four effective content promotion strategies:

  • Influencer marketing: Influencers sharing your content can lead to3–10 times increased conversions. Mention influencers in your content and after publishing the work, email them your post. The reach of your post increases when they share your content with their followers.
  • Social media snippets: A single content piece has a dozen of snippets such as quotes, statistics, titles, and their variations and images that can be shared multiple times over social media platforms. Capture the attention of the users who missed the first update using social media snippets.
  • Submitting to content communities: Submit your content to communities that have a huge number of readers and where other writers share their content. Since the competition for viewers is high, your content has to be the best. Start withBiz Sugar, Reddit, and Business 2 Community.